Victoria's search for a new marketing position brought her to Royal Schiphol Group in 2022. Here, two important factors came together: working with measurable objectives and data at an internationally acclaimed Dutch company. 'When I read the vacancy, I immediately thought: this is me! During the job interviews it emerged that Schiphol Group considers transparency, communication and working based on trust to be very important. I have really experienced this over the past two years while working as a digital campaign manager.' Do you work for Schiphol Parking? 'I am a digital campaign manager in the Marketing & Customer Experience (MCX) department. Here I work together with about 30 colleagues within the MCX team. In this role, I am part of the Campaign Managers Guild on the one hand and part of the Premium Services team on the other. My focus area is Premium Services and this also includes Schiphol Parking. In this role I can really put my love for performance marketing to work. Working partly for Parking did not immediately seem very attractive to me. And I received similar comments from friends and family who I told that I was also going to work for Schiphol Parking. But within a few weeks I had changed my mind. There is so much data available at Parking for different products and there is a large turnover associated with it. It is very interesting for me as an online marketer to base my work on this.' 'In this role I can really put my love for performance marketing to work.' Navigating campaigns 'I am responsible for campaigns that contribute to achieving the annual objectives of Parking and Privium. These are campaigns that run throughout the year and campaigns with a short duration. As a campaign manager, I lead campaigns and ensure that everyone is informed on time about what needs to be delivered and when. Together with my team, I focus on both online and offline marketing, although the majority of our activities take place online. This includes email marketing and advertisements on social media and search engines. Email marketing plays a major role for both Privium and Parking. So, I look at the performance of the emails on the dashboard every day to see what we can improve and how we can better connect with our different target groups. The target group for Parking consists of both business travellers and holidaymakers and is therefore a lot broader than the target group for Privium, which mainly consists of business travellers who fly frequently.' 'As a campaign manager, I lead campaigns and ensure that everyone is informed on time about what needs to be delivered and when.' Visual identity 'A cool project that I have been working on for some time now, together with colleagues from marketing and communications, is the new visual identity (VI) of the Privium brand. In the third quarter of this year, we will introduce a new, more elegant look and feel that is future-proof and fits in with Privium's members club. I am closely involved in the rollout of this project. For example, I think about which channels we will distribute it on, how we will communicate about it and how we will present this new VI in email campaigns and on social media. I am really looking forward to the implementation in the second half of this year.' From problem to opportunity 'When I look back on the past two years, I am proud of how I and my colleagues dealt with the problems that arose at Privium because of the long queues in May 2022. As a member of Privium you can move more quickly through security using the priority lane. Travellers registered for this en masse, causing a waiting period of four months. Of course, that completely defeated the purpose. I acted quickly and announced a membership stop on the website. From that moment on, the website had a button with a short form where people could leave their name and email address. That was a good move, because we were later able to welcome more than 10,000 new members. I kept close contact with the operation about the situation in the Privium Lounges and the space in the schedule, so that I knew whether we could send a new batch. It's always exciting to see how people respond to our emails. In retrospect, it went very well and we heard few negative comments from the operation in the lounge. Even though it was challenging at times, I was able to contribute to keeping our airport running 24/7 as well as possible.' Ambition 'I certainly still have ambitions and hope to realise them within Schiphol Group. I really feel at home here. In the future I would like to fulfil a more project-based or commercial role. It therefore seems interesting to me to grow to, for example, a position as business manager within one of the commercial branches of Schiphol Group. I appreciate that my employer facilitates me in the education and training that I need to grow, both professionally and personally. I’m definitely in the right place here.'